The car shop
My trusty little sedan has been having a TIME over the last two years.
About 18 months ago, I got a flat while a friend and I were about to head out on a backpacking trip. ($800 and four hours later, we managed to get on the trail later that day!) Last year, after my car had its inspection, the AC broke and I had to replace the entire unit just as Seattle was having some of its very first hot days of summer. Then, my battery died this February. When I got it replaced, the car dealership told me that I might want to get my back tires, brake pads, and rotors replaced sometime soon, but that it wasn’t urgent.
For the record, I don’t drive a janky lil thing! It’s a 2017 car, and it’s just about that time over its life where things need to get replaced.
I’m always walking around my hood with my dog. Generally speaking, my neighborhood is pretty residential, but I also live a stone’s throw away from a major throughway. My house is about 400 meters away from one of the good barbecue joints in town, a pot shop, a strip club, and a handful of small businesses.
I noticed recently as I’ve been walking along that street that there’s a car shop — and it’s always busy.
Last week, before I headed out for a week-long roadtrip for work, I thought it would be a good idea for me to finally get that suggested work done.
I liked the businesses that serviced my car before, but they were a bit out of my way. I remember thinking: I’d love it if I could save some money on an Uber. What if the shop right on the corner could do the job for me?
So, I opened up Google Maps to identify the name of the shop. It was highly rated on Maps and even had a business webpage. From that, I could tell what services they’d offer, and had many testimonials from happy clients. I called them up immediately. To my surprise, they were able to service my car at a competitive rate in the limited time I had before my trip. Sold!
I love that this little garage had a landing page and such a clear call to action.
I want all customers who are looking up a small business to have this kind of experience, and if you’re reading this as a freelancer: I want clients who want to hire you to have this kind of seamless experience as well.
This begins with creating a business webpage that clearly showcases what you’re capable of, and how you can best build clients.
Whether your need to update that website, or need to create one anew, I’ve made the space for you to do that this month at THE FRESH PAINT CLINIC.
Over the course of three weeks, you’ll learn about content and SEO best practices, how to set up a call to action for leads who are browsing or buying, and a business website you’ll ultimately be proud to show to the world. Past attendees have loved this class, calling it a ‘light under their butt’ to get a page up, and in helping them elucidate what it is that they want to offer to their clients.